Rick Altman argues that genres offer a 'set of pleasures'. These are in effect the reactions that are offered to an audience.
Emotional Pleasures: Emotional pleasures offered to audiences of genre forms are significant when they generate a strong audience response. This can be a wave of emotional reactions ranging from happy to sad to angry.
Visceral Pleasures: This is a physical reaction feeling from the audience. Referring to 'internal organs' and 'gut' responses which are defined by how the film's stylistic construction elicits a physical effect on the audience. Often these are related to feelings of revolution, kinetic speed or a 'roller-coaster ride'.
Intellectual Puzzle: These pleasures offer the audience a media text
which urges them to use their brain and mind to concentrate and work out plots. Films such as thrillers or 'whodunnit' are an example of genre's which the audience can feel pleasure in trying to unravel a mystery or a puzzle. The audience can feel satisfaction which derives from deciphering the plot and forecasting the end or finding themselves surprised by the unexpected.
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