Genre is useful to study texts and audiences responses to texts by dividing them into categories based on common elements. Genre is a paradigm which uses codes, conventions and iconography which the audience can recognise. Daniel Chandler (2001) puts forward that the word 'genre' comes from the French and means 'a kind' or 'class'.
Different genre characteristics:
- Mise-en-scene
-Narrative
-Generic types and archetypes
-Typical studios/production companies
-Typical personnel
-Typical sound design
-Typical editing
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