Media Language Introduction

All media has its own language in which is used to express and communicate meaning. Television is a prime example which uses verbal and written language as well as the languages of moving images and sound. It is called 'languages' as it uses similar codes and conventions which are recognisable and understandable, similar to how languages has certain features which we know are associated and represent that particular language. The messages which media deliver are constructed through using a creative language and each form of communication uses this, horror movies use scary and atmospheric music to heighten tension and fear, camera close-ups draw on apprehension and show emotion. In a romance film, scary music would be out of place and is not part of that creative language. It is important for people to understand the grammar, syntax and metaphor system of media language which increases appreciation and enjoyment of media text but also makes us less susceptible to manipulation by media. The language of sound and visuals mostly impacts this as it reaches to our emotional core.

An example of where being aware of how media language
is used, the chances of this story being true is extremely slim
therefore being able to recognise when a media text is 'lying' the
audience will not fall for manipulation.